Variables:
The description of the questions asked in the survey is given below.
• Have you seen any of the 6 films in the Star Wars franchise?
• Do you consider yourself to be a fan of the Star Wars film franchise?
• Which of the following Star Wars films have you seen? Please select all that apply. (Star Wars: Episode I The Phantom Menace; Star Wars: Episode II Attack of the Clones; Star Wars: Episode III Revenge of the Sith; Star Wars: Episode IV A New Hope; Star Wars: Episode V The Empire Strikes Back; Star Wars: Episode VI Return of the Jedi)
• Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. (Star Wars: Episode I The Phantom Menace; Star Wars: Episode II Attack of the Clones; Star Wars: Episode III Revenge of the Sith; Star Wars: Episode IV A New Hope; Star Wars: Episode V The Empire Strikes Back; Star Wars: Episode VI Return of the Jedi)
• Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. (Han Solo, Luke Skywalker, Princess Leia Organa, Anakin Skywalker, Obi Wan Kenobi, Emperor Palpatine, Darth Vader, Lando Calrissian, Boba Fett, C-3P0, R2-D2, Jar Jar Binks, Padme Amidala, Yoda)
• Which character shot first?
• Are you familiar with the Expanded Universe?
• Do you consider yourself to be a fan of the Expanded Universe?
• Do you consider yourself to be a fan of the Star Trek franchise?
• Gender
• Age
• Household Income
• Education
• Location (Census Region
